A journey discovering Battista

To launch their brand new electric hypercar “PF0”, Automobili Pininfarina chose virtual reality.

The first project was shot at the first presentation of the car during the Pebble Beach “Concourse d’Elegance”, and it takes us inside a 360° experience to discover the features of the new hypercar.
With the second project we follow Lead Designer Luca Borgogno and CEO Michael Pershke on a journey to explore the technology, design and performance of the car, enhanced by 3D stereoscopic motion graphic.