AN EMERGING LANGUAGE FOR STORYTELLING: VIRTUAL REALITY IN POV
The growing demand by brands for new ways to tell their stories leads to the relentless search for new languages that can capture attention and engage audiences through content that offers added value.
Virtual reality, when used with awareness, succeeds in delivering on this promise by accompanying the viewer inside the story we want to tell, making them feel part of the scene and further engaging them on an emotional level as well.
