To launch the sneaker collection AW18/19, Hogan chose virtual reality, with a first immersive experience shot in the “Nuova Milano Verticale”, in Gae Aulenti Square, and a second one shot on Mount Etna, giving the impression of being on the moon.

The first experience lets us dive in the campaign, as we wear the shoes of the first protagonist of our story: the photographer.
In the second experience we are the protagonists of an intergalactic journey to a new world, as we leave the first footprint on an unexplored land.

Distributed with Samsung Gear VR devices in the main Hogan boutiques around the world.