“It had to be 30 Avenue Montaigne. I was going to settle here and nowhere else!”
Christian Dior succumbed to the charm of this hôtel particulier and inaugurated his house of Dior there on December 15, 1946: an elegantly understated setting, chosen for its location, modest proportions and neoclassical façade.
Today, the iconic building holds a series of magnificent spaces: La Galerie Dior and La Boutique are the most renowned and they can be explored in first person through the immersive experiences we produced in spring 2022.
In the first one, featuring a unique scenographic narrative, the director Olivier Flaviano accompanies us inside La Galerie Dior, that embodies the spirit of Parisian Haute Couture, while perpetuating the memory of this historic address.
The second experience takes us to discover La Boutique, reopened to the public after two years of renovations. Bright and elegant spaces are the contour to the creations of Maria Grazia Chiuri and Kim Jones, and the collections of high jewelry and Dior Maison.
The project, with its own designated app, was used in the LVMH stands at VivaTech 2022 and at China International Import Expo 2022.